Terms and Conditions 

In these terms and conditions, ‘we’ and ‘us’ refer to LIFERYDER Ltd, while ‘you’ refers to you, the customer. In these terms and conditions, certain words spelt with initial capital letters are defined terms. These terms and conditions, together with your Order Confirmation, constitute the Contract between us and you for the supply of Products. No other terms and conditions shall apply. The Contract cannot be varied unless we agree to vary it in writing or by email.

2.1 To place an Order you must be 18 years of age or over.

2.2 You may place an Order by:

2.2.1 Selecting the items you require on the LIFERYDER Ltd Web Site, adding to your basket and then submitting your order by completing the checkout

2.3 We will not guarantee that orders placed in any way other that those listed above will be fulfilled.

2.4 When you place your Order, we will issue you with a Web Order Number. We will do this via the LIFERYDER Ltd Website. Please note that a Web Order Number is supplied for reference purposes only and does not constitute our acceptance of your Order.

2.5 By placing an Order, you make an offer to us to purchase the Products you have selected on these terms and conditions. We may or may not accept your offer at our discretion.

2.6 If we accept your Order, we will notify you of our acceptance by issuing an Order Confirmation. We will send your Order Confirmation to you by email. The Order Confirmation will be effective upon sending. If we cannot accept your Order, we will attempt to contact you by email, telephone, or post.

2.7 Whilst we will make every effort to supply you with the Products listed on the Order Confirmation, there may be occasions where we are unable to supply these Products. Examples of this include: (i) when such Products are no longer being manufactured or available; (ii) we are unable to source relevant components; and (iii) if there was a pricing error on the LIFERYDER Ltd Store Website. In such circumstances, we will contact you to inform you and may suggest alternative Products that you might wish to purchase. If you do not accept our suggestion(s), we will cancel your Order in relation to those Products we cannot supply and repay you any money that you may have paid to us in respect of those Products. Subject to clause 11.4 below, repayment of such monies will be the extent of our liability to you if we are unable to deliver to you the Products you have ordered.

2.8 Information contained in our advertising, brochures, other written materials, our web sites, or given to you by our agents or employees constitutes an invitation to treat. No such information constitutes an offer by us to supply any Products.

2.9 Pre-Orders

We offer a pre-order service on items where we expect a high demand. However, before placing a pre-order, it’s advised you acknowledge the following:

2.9.1 Placing a pre-order reserves the item for you and is legally classed as an offer to purchase.

2.9.2 As soon as the pre-ordered item/s is/are ready for dispatch, we’ll contact you to confirm, check payments and arrange the delivery, using the address you gave when confirming the pre-order.

2.9.3 When placing your pre-order, a payment of 25% of the purchase price will be taken. The remainder can be made once the order is ready for dispatch.

2.9.4 On receipt of the full payment, we can release your item and arrange for delivery to the address given at the time of your pre order.

2.9.5 The delivery times for each item will depend on the release of each item from the manufacture, allowing for us to take into account any unforeseen delays in shipping, delivery to us, or administration. In the event of a delay, you will be kept informed of this. 

2.9.6 With this in mind, whilst we can give an expected delivery date, we’re not able to guarantee this. We’ll keep you informed should the expected delivery date given be inaccurate.

2.9.7 We will notify you immediately and refund the pre-order payment if stock from our suppliers should become cancelled or limited within production.

Subject to these terms and conditions, we will supply to you the Products indicated on your Order Confirmation.

4.1 The price for the Products will be the price indicated on your Invoice.

4.2 VAT is payable by you at the applicable rate as indicated on your Invoice.

4.3 Delivery costs, where applicable, are payable by you as indicated on your Invoice.

5.1 You may pay for your Products by PayPal or Stripe only.

5.2 You must pay in the currency as indicated on your Invoice.

5.3 If you are paying by credit card, then you must supply your credit card details when you place your Order. Your credit card will be charged when we issue your Invoice or on shipment of your Products. We will not supply the Products to you or perform the Services until your credit card issuer has authorised the use of your card for payment of the Products and/or Services ordered. If we do not receive such authorisation, we shall let you know.

5.4 We will send request for payment, your Invoice, and Products to you at the billing address indicated on your Order Confirmation. We may, however, send the documents by email to the address provided on your Order Form.

6.1 Orders will be accepted and products will be delivered to any address inside or outside the mainland United Kingdom, Northern Ireland, the Isle of Man or the Republic of Ireland.

6.2 We will deliver your Products to the delivery address as shown on your Order Form.

6.3 We will use our reasonable endeavours to supply your Products within 7 working days of the date of issue of your Order Confirmation. Estimated delivery times which are given at the time of placing an Order are estimates only and do not equate to guaranteed delivery times. If you have ordered several Products at one time, we may deliver each such Products on different days.

6.4 Title to and risk of loss in your Products will pass to you on delivery of the Products and the Products shall be delivered accordingly.

6.5 Upon delivery of the Products to our carrier, we will send you a confirmation of shipment via email, provided you have indicated an email address on the Order Form.

6.6 Certain items may ship by post and cannot be tracked once they have entered the postal system.

6.7 For Next Working Day Delivery, Orders must be placed before 2.00pm Monday - Friday, for the parcel to be delivered on the following Working day (UK Mainland Only, Excludes Scottish Highlands).  Anything ordered on a Friday afternoon, during the weekend, or on a Bank Holiday will be dispatched the following working day.

6.8 Where a delivery has been made by our carrier and confirmed as fulfilled by them, yet not recevied by the customer; a claims process with the carrier will be carried out by us.  Upon resolution of this and if deemed in favor of the customer, we will send a replacement of the full order to the customer at our expense.  We do not offer a monetary refund in this scenario.

7.0 We offer a no-hassle returns / refund policy to any unused/un-assembled scooters returned in accordance with paragraph 7.4 below. You have 14 days to contact us. You will need to provide your Order No # / Original proof of purchase. In these circumstances you will be eligible for a refund for the items returned only. We do not refund any shipping costs. 

7.1 You are liable for the costs of returning each Product.

7.2 As stated on our FAQ page, our scooters are designed for children between the ages of 5yrs to 15yrs. We use height and weight to gauge suitability. The child must measure between 110cm to 160cm tall and weighs between 20kg and 50kg.  Please ensure your child is within these guidelines as we do not offer returns/refunds to used or assembled scooters. 

7.3. If a Product was supplied incomplete or faulty and you believe that you are entitled to a replacement in accordance with paragraph 8 below, you must contact us within 24hrs of receipt at: info@liferyder.uk. Any claims sent after this time period will be at our sole discretion.

7.4 If you have received the ordered Product(s) and have simply changed your mind about purchasing them, you may return the Product(s) to us for a refund provided the Product(s) are returned in their original condition and packaging and have not been assembled and stickers have not been applied. Shipping costs are non-refundable, also any other additional costs incurred by LIFERYDER Ltd due to order's being cancelled after dispatch will be deducted from the refund amount.  

7.4.1 You must inform us of your decision to return the product within 14 working days of delivery of the Product, and:

7.4.2 The Product(s) are returned in their original condition and packaging and have not been assembled.

7.4.3 The Product(s) are returned in accordance with paragraph 7.6 below.

7.5 Please note that while the Product(s) remain in your possession, you are under a duty to ensure that the Product(s) are kept safe and secure.

7.6 Steps to Follow to Claim a Refund:

7.6.1 Please either contact us at info@liferyder.uk stating you wish to make a return. We will email you full instructions or complete our online returns form found here.

7.6.2 Please return the product to: LIFERYDER Ltd, Units 1 & 2 Dunswell Road, Cottingham, East Riding of Yorkshire, HU16 4JT. If we do not receive the item at this address we cannot issue a refund.

7.6.3 Before returning any Product(s) to LIFERYDER Ltd, please check that you have:

7.6.3.1 Enclosed all accessories and other material supplied, unless informed otherwise.

7.6.3.2 Used all packaging that was originally supplied.

7.6.3.3 Sealed the packaging securely.

7.6.3.4 Removed any personalised items, as these cannot be refunded.

7.7 Following these steps will help ensure the Product(s) arrive at the correct destination and in good condition within a timely fashion. Please note that your failure to follow this procedure may result in the returned Product(s) being rejected upon receipt and you may forfeit your right to a full refund.

7.8 Please note that we reserve the right to reject any Product(s) that are not returned in accordance with the provisions set out above. In this case we may offer a partial refund, this will be based on the re-salable condition of the items returned and is solely at the discretion of LIFERYDER Ltd. 

8.1 All products carry a one year limited warranty against defects in materials and workmanship from date of purchase. We can only honour warranty claims with proof of purchase and original order number. You will bear the costs for the return of any item required for inspection.

8.2 Where a part is deemed to be missing or faulty, LIFERYDER Ltd will replace the part in question free of charge. You must contact us within 24hrs of receipt and proof of the faulty item will be required. Any claims sent after this time period will be at our sole discretion.

8.3 This warranty excludes issues caused by wear and tear, neglect, accident or incorrect assembly. We stock replaceable parts for all of our products including consumable parts, such as bearings, tyres and brakes. These can all be purchased via our online store.

9.1 These terms and conditions set out the full extent of our obligations and liabilities in respect of the supply of the Products.

9.2 As outlined within paragraph 11.3 below, there are no warranties, conditions or other terms that are binding on us regarding the supply of Products except as what is expressly stated in the Contract.

9.3 Any warranty, condition, or other term arising out of or in connection with the supply of Products which might otherwise be implied into or incorporated in the Contract by statute, common law, laws applicable in the country where you purchased the Products or otherwise (including without limitation any implied term as to quality, fitness for purpose, reasonable care and skill) is hereby expressly excluded to the maximum extent permitted by law. In particular, we will not be responsible for ensuring that the Products are suitable for your purposes.

9.4 Nothing in the Contract shall limit or exclude our liability for: (i) death or personal injury caused by our negligence; (ii) fraud; (iii) any breach of the obligations implied by applicable compulsory national laws as to title; or (iv) any liability which cannot be excluded by law.

9.5 Subject to clause 11.4, we will not be liable under the Contract for any loss of income, loss of profits, loss of contracts, loss of data or for any indirect or consequential loss or damage of any kind arising and whether caused by tort (including negligence), breach of contract, or otherwise.

9.6 Subject to clause 11.4, our maximum aggregate liability under the Contract whether in contract, tort (including negligence), or otherwise shall, in no circumstances, exceed the amount payable by you to us in respect of the Product(s) and/or Services in question.

9.7 This does not affect your statutory rights as a consumer, or your right to return the Products as per clause 7.

9.8 LIFERYDER Ltd accept no liability for accident, damage or injury to person(s) using our scooter(s) whom are outside the recommended usage weight and height guidelines. 

You can contact us via: the ‘contact us’ page on our website; by emailing ‘info@liferyder.uk’; or by post. When contacting us, you must quote your Web Order or Invoice Number.

For more details on how we manage and store your data please see our privacy policy 

We will make every effort to perform our obligations under the Contract. However, we cannot be held responsible for delays or failure to perform if such delay or failure is caused by any circumstances beyond our reasonable control. In the event of a delay, we will perform our obligations as soon as reasonably possible.

We will try to solve any disagreements quickly and efficiently; please contact our customer services team and let us know if you have any complaints or comments.  If you are not happy with the way we deal with any disagreement and your dispute remains unresolved, you may be eligible to use the European Commission’s Online Dispute Resolution platform here.

These terms and conditions are construed in accordance with the laws of England and Wales.  If you want to take court proceedings you must do so within England or Wales, and the laws of England and Wales will apply.

14.1 Our failure to enforce any term of the Contract does not constitute a waiver of such term. Such failure shall in no way will affect our right later to enforce the strict terms of the contract.

14.2 The invalidity or un-enforceability of any provision of the Contract shall not adversely affect the validity or enforceability of the remaining provisions.

15.1 In these terms and conditions: ‘Accessory’ refers to any ancillary Product such as a helmet or stickers; ‘LIFERYDER Ltd Web Site’ refers to our website which, for customers worldwide, the web address is http://www.liferyder.uk; ‘Contract’ refers to these terms and conditions together with your Order Confirmation; ‘Consumer’ refers to a customer who purchases Products otherwise than in the course of a business; ‘Invoice’ refers to the invoice issued by us, to you, for the price of the Products and for Services; ‘Order’ refers to the order placed by you in accordance with these terms and conditions; ‘Order Confirmation’ refers to the order confirmation issued by us, to you, indicating acceptance of your Order; ‘Order Form’ refers to the electronic order form on the LIFERYDER Ltd Website; ‘Product’ refers to any product listed on the LIFERYDER Ltd Website which we agree to supply to you on these terms and conditions and may include Services; ‘Return Authorisation Documentation’ refers to the documentation issued by us, to you, for the return of Products; ‘Territory’ refers to the countries of Ireland and the United Kingdom; ‘Web Order Number’ refers to the order number issued by us, to you; ‘Working Day’ refers to any day other than a Saturday, a Sunday, or a public holiday in the United Kingdom. 

LIFERYDER Ltd is a registered UK company, Company registration. 08870066, Country of registration. UK.

Introduction

LIFERYDER Ltd respects your privacy and is committed to protecting your personal data. This privacy notice will inform you as to how we look after your personal data when you visit our website (regardless of where you visit it from) and tell you about your privacy rights and how the law protects you. Please also use the Glossary to understand the meaning of some of the terms used in this privacy notice.

Purpose of this privacy notice

This privacy notice aims to give you information on how LIFERYDER collects and processes your personal data through your use of this website. This includes any data you may provide through this website when you sign up to our newsletter, purchase a product or take part in a competition. This website is not intended for children and we do not knowingly collect data relating to children.

It is important that you read this privacy notice together with any other privacy notice or fair processing notice we may provide on specific occasions when we are collecting or processing personal data about you so that you are fully aware of how and why we are using your data. This privacy notice supplements the other notices and is not intended to override them.

Controller

LIFERYDER Ltd is the controller and responsible for your personal data (collectively referred to as "LifeRyder", "we", "us" or "our" in this privacy notice).

We have appointed a data protection officer (DPO) who is responsible for overseeing questions in relation to this privacy notice. If you have any questions about this privacy notice, including any requests to exercise your legal rights, please contact the DPO using the details set out below.

Contact details

Our full details are:

Full name of legal entity: LIFERYDER Ltd

Email address: info@liferyder.uk

Postal address: Units 1 & 2 Dunswell Road, Cottingham, East Riding of Yorkshire, HU16 4JT.

You have the right to make a complaint at any time to the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance.

Changes to the privacy notice or to your personal data

This version was last updated in March 2019.

It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.

Third-party links

This website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy notice of every website you visit.

The data we collect about you:

Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).

We may collect, use, store and transfer different kinds of personal data about you which we have grouped together follows:

• Identity Data includes first name, last name, username or similar identifier, title.

• Contact Data includes billing address, delivery address, email address and telephone numbers.

• Financial Data includes payment card details.

• Transaction Data includes details about payments to and from you and other details of products and services you have purchased from us.

• Technical Data includes internet protocol (IP) addresses, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access this website.

• Profile Data includes your username and password, purchases or orders made by you, your interests, preferences, feedback and survey responses. 

• Usage Data includes information about how you use our website, products and services.

• Marketing and Communications Data includes your preferences in receiving marketing from us and our third parties and your communication preferences.

We also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data may be derived from your personal data but is not considered personal data in law as this data does not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this privacy notice.

We do not collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data). Nor do we collect any information about criminal convictions and offences.

If you fail to provide personal data where we need to collect personal data by law, or under the terms of a contract we have with you and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with goods or services). In this case, we may have to cancel a product or service you have with us but we will notify you if this is the case at the time.

Purposes for which we will use your personal data

Below, we have set out, in a list format, a description of all the ways we plan to use your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.

Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data. Please contact us if you need details about the specific legal ground we are relying on to process your personal data where more than one ground has been set out in the list below.

Purpose/Activity

To register you as a new customer

Type of data

(a) Identity

(b) Contact

Lawful basis for processing including basis of legitimate interest

Performance of a contract with you

Purpose/Activity

To process and deliver your order including:

(a) Manage payments, fees and charges

(b) Collect and recover money owed to us

Type of data

(a) Identity

(b) Contact

(c) Financial

(d) Transaction

(e) Marketing and Communications

Lawful basis for processing including basis of legitimate interest

(a) Performance of a contract with you

(b) Necessary for our legitimate interests (to recover debts due to us)

Purpose/Activity

To manage our relationship with you which will include:

(a) Notifying you about changes to our terms or privacy policy

(b) Asking you to leave a review or take a survey

Type of data

(a) Identity

(b) Contact

(c) Profile

(d) Marketing and Communications

Lawful basis for processing including basis of legitimate interest

(a) Performance of a contract with you

(b) Necessary to comply with a legal obligation

(c) Necessary for our legitimate interests (to keep our records updated and to study how customers use our products/services)

Purpose/Activity

To enable you to partake in a prize draw, competition or complete a survey

Type of data

(a) Identity

(b) Contact

(c) Profile

(d) Usage

(e) Marketing and Communications

Lawful basis for processing including basis of legitimate interest

(a) Performance of a contract with you

(b) Necessary for our legitimate interests (to study how customers use our products/services, to develop them and grow our business)

Purpose/Activity

To administer and protect our business and this website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data) 

Type of data

(a) Identity

(b) Contact

(c) Technical

Lawful basis for processing including basis of legitimate interest

(a) Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise)

(b) Necessary to comply with a legal obligation

Purpose/Activity

To deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you

Type of data

(a) Identity

(b) Contact

(c) Profile

(d) Usage

(e) Marketing and Communications

(f) Technical

Lawful basis for processing including basis of legitimate interest

Necessary for our legitimate interests (to study how customers use our products/services, to develop them, to grow our business and to inform our marketing strategy)

Purpose/Activity

To use data analytics to improve our website, products/services, marketing, customer relationships and experiences

Type of data

(a) Technical

(b) Usage

Lawful basis for processing including basis of legitimate interest

Necessary for our legitimate interests (to define types of customers for our products and services, to keep our website updated and relevant, to develop our business and to inform our marketing strategy)

Purpose/Activity

To make suggestions and recommendations to you about goods or services that may be of interest to you

Type of data

(a) Identity

(b) Contact

(c) Technical

(d) Usage

(e) Profile

Lawful basis for processing including basis of legitimate interest

Necessary for our legitimate interests (to develop our products/services and grow our business)

How is your personal data collected?

We use different methods to collect data from and about you including through:

• Direct interactions. You may give us your Identity, Contact and Financial Data by filling in forms or by corresponding with us via our website, or by post, phone, email or otherwise. This includes personal data you provide when you:

• apply for our products or services;

• create an account on our website;

• subscribe to our service or publications;

• request marketing to be sent to you;

• enter a competition, promotion or survey; or

• give us feedback.

• Automated technologies or interactions. As you interact with our website, we may automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies, server logs and other similar technologies. We may also receive Technical Data about you if you visit other websites employing our cookies.  Please see our cookie policy below for further details.

• Third parties or publicly available sources. We may receive personal data about you from various third parties as set out below:

• Technical Data from analytics providers or search information providers.

o Contact, Financial and Transaction Data from providers of technical, payment and delivery services.

o Identity and Contact Data from data brokers or aggregators.

How we use your personal data

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

• Where we need to perform the contract we are about to enter into or have entered into with you.

• Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.

• Where we need to comply with a legal or regulatory obligation.

Generally we do not rely on consent as a legal basis for processing your personal data other than in relation to sending third party direct marketing communications to you via email or text message. You have the right to withdraw consent to marketing at any time by contacting us.

Purposes for which we will use your personal data

Below, we have set out, in a list format, a description of all the ways we plan to use your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.

Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data. Please contact us if you need details about the specific legal ground we are relying on to process your personal data where more than one ground has been set out in the list below.

Purpose/Activity

To register you as a new customer

Type of data

(a) Identity

(b) Contact

Lawful basis for processing including basis of legitimate interest

Performance of a contract with you

Purpose/Activity

To process and deliver your order including:

(a) Manage payments, fees and charges

(b) Collect and recover money owed to us

Type of data

(a) Identity

(b) Contact

(c) Financial

(d) Transaction

(e) Marketing and Communications

Lawful basis for processing including basis of legitimate interest

(a) Performance of a contract with you

(b) Necessary for our legitimate interests (to recover debts due to us)

Purpose/Activity

To manage our relationship with you which will include:

(a) Notifying you about changes to our terms or privacy policy

(b) Asking you to leave a review or take a survey

Type of data

(a) Identity

(b) Contact

(c) Profile

(d) Marketing and Communications

Lawful basis for processing including basis of legitimate interest

(a) Performance of a contract with you

(b) Necessary to comply with a legal obligation

(c) Necessary for our legitimate interests (to keep our records updated and to study how customers use our products/services)

Purpose/Activity

To enable you to partake in a prize draw, competition or complete a survey

Type of data

(a) Identity

(b) Contact

(c) Profile

(d) Usage

(e) Marketing and Communications

Lawful basis for processing including basis of legitimate interest

(a) Performance of a contract with you

(b) Necessary for our legitimate interests (to study how customers use our products/services, to develop them and grow our business)

Purpose/Activity

To administer and protect our business and this website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data) 

Type of data

(a) Identity

(b) Contact

(c) Technical

Lawful basis for processing including basis of legitimate interest

(a) Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise)

(b) Necessary to comply with a legal obligation

Purpose/Activity

To deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you

Type of data

(a) Identity

(b) Contact

(c) Profile

(d) Usage

(e) Marketing and Communications

(f) Technical

Lawful basis for processing including basis of legitimate interest

Necessary for our legitimate interests (to study how customers use our products/services, to develop them, to grow our business and to inform our marketing strategy)

Purpose/Activity

To use data analytics to improve our website, products/services, marketing, customer relationships and experiences

Type of data

(a) Technical

(b) Usage

Lawful basis for processing including basis of legitimate interest

Necessary for our legitimate interests (to define types of customers for our products and services, to keep our website updated and relevant, to develop our business and to inform our marketing strategy)

Purpose/Activity

To make suggestions and recommendations to you about goods or services that may be of interest to you

Type of data

(a) Identity

(b) Contact

(c) Technical

(d) Usage

(e) Profile

Lawful basis for processing including basis of legitimate interest

Necessary for our legitimate interests (to develop our products/services and grow our business)

Marketing

We strive to provide you with choices regarding certain personal data uses, particularly around marketing and advertising. We have established the following personal data control mechanisms:

Promotional offers from us

We may use your Identity, Contact, Technical, Usage and Profile Data to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide which products, services and offers may be relevant for you (we call this marketing).

You will receive marketing communications from us if you have requested information from us or purchased goods from us or if you provided us with your details when you entered a competition or registered for a promotion, and, in each case, you have not opted out of receiving that marketing.

Third-party marketing

We will get your express opt-in consent before we share your personal data with any other company for marketing purposes.

Opting out

You can ask us or third parties to stop sending you marketing messages at any time (by logging into the website and checking or unchecking relevant boxes to adjust your marketing preferences or by following the opt-out links on any marketing message sent to you or by contacting us at any time.)

Where you opt out of receiving these marketing messages, this will not apply to personal data provided to us as a result of a product/service purchase, warranty registration, product/service experience or other transactions.

Cookies

You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly. For more information about the cookies we use, please see below.

Change of purpose

We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us.

If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.

Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.

Disclosures of your personal data

We may have to share your personal data with the parties set out below for the purposes set out in the list in paragraph 4 above.

• External Third Parties.  These include:

o Royal Mail, who provide us with order fulfilment services

o DPD, who provide us with order fulfilment services

o Google Analytics, who provide us with reporting services

o Professional advisers including lawyers, bankers, auditors and insurers who provide various professional services to us.

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.

International transfers

We do not transfer your personal data outside the European Economic Area (EEA).  However, it is possible that if we change our service providers, or engage a new service provider then they may be based outside of the EEA.  In this case we will ensure that they must provide a similar degree of protection to your personal data by ensuring at least one of the following safeguards is implemented:

We will only transfer your personal data to countries that have been deemed to provide an adequate level of protection for personal data by the European Commission. For further details, see European Commission: Adequacy of the protection of personal data in non-EU countries.

Where we use certain service providers, we may use specific contracts approved by the European Commission which give personal data the same protection it has in Europe. For further details, see European Commission: Model contracts for the transfer of personal data to third countries. 

Where we use providers based in the US, we may transfer data to them if they are part of the Privacy Shield which requires them to provide similar protection to personal data shared between the Europe and the US. For further details, see European Commission: EU-US Privacy Shield.

Please contact us if you want further information on the specific mechanism used by us when transferring your personal data out of the EEA.

Data security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

Data retention

How long will you use my personal data for?

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

Details of retention periods for different aspects of your personal data are available in our retention policy which you can request from us by contacting us.

In some circumstances you can ask us to delete your data: see Request erasure below for further information.

In some circumstances we may anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes in which case we may use this information indefinitely without further notice to you. 

Your legal rights

Under certain circumstances, you have rights under data protection laws in relation to your personal data. For more information about these rights please email us at info@liferyder.uk.

• Request access to your personal data

• Request correction of your personal data

• Request erasure of your personal data

• Object to processing of your personal data

• Request restriction of processing your personal data

• Request transfer of your personal data

• Right to withdraw consent

If you wish to exercise any of the rights set out above, please contact us. 

No fee usually required

You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances.

What we may need from you

We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

Time limit to respond

We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.

Glossary

LAWFUL BASIS

Legitimate Interest means the interest of our business in conducting and managing our business to enable us to give you the best service/product and the best and most secure experience. We make sure we consider and balance any potential impact on you (both positive and negative) and your rights before we process your personal data for our legitimate interests. We do not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law). You can obtain further information about how we assess our legitimate interests against any potential impact on you in respect of specific activities by contacting us.

Performance of Contract means processing your data where it is necessary for the performance of a contract to which you are a party or to take steps at your request before entering into such a contract.

Comply with a legal or regulatory obligation means processing your personal data where it is necessary for compliance with a legal or regulatory obligation that we are subject to.

Your legal rights

You have the right to:

Request access to your personal data (commonly known as a "data subject access request"). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.

Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.

Request erasure of your personal data. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.

Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You also have the right to object where we are processing your personal data for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms.

Request restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal data in the following scenarios: (a) if you want us to establish the data's accuracy; (b) where our use of the data is unlawful but you do not want us to erase it; (c) where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims; or (d) you have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.

Request the transfer of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.

Withdraw consent at any time where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.

Cookies

Our cookies policy

1. We use cookies on this site to enable certain parts of the site to function and to distinguish you from other users of our website. This helps us to improve our visitors' experience.

2. By continuing to browse our website, you are agreeing to our use of cookies.

3. What is a cookie? A cookie is a small file of letters and numbers that is stored on your browser or hard drive if you agree. They cannot harm your computer and do not contain any information that identifies you personally. We will never collect any personal information about you, or anyone using your device, such as name, address or financial details, using our website cookies.

4. Some features used on this website may involve a cookie being sent to your computer by a third party. For example, if you view or listen to any embedded audio or video content you may be sent cookies from the site where the embedded content is hosted. Likewise, if you share any content on this website through social networks you may be sent cookies from these websites. We have no control over third party cookies so please check the websites of these third parties for more information about their cookies and how to manage them.

5. To be able to access parts of our site, for example online shopping, your device must be set to accept cookies. You can block cookies at any point by changing your browser settings. Every browser has a different way to turn cookies off so it’s best to check in your browser’s help section.

6. You can find out more information about the individual cookies we use and the purposes for which we use them in the next section below:

What Cookies Do We Use On Our Site?

The list below sets out more information about the individual cookies used on our Site and the purposes for which they are used:

Cookie Type - Google Analytics

Essential? No

Purpose - These cookies enable us to store information such as the time you visit our Site, whether you have visited before and the website that you visited prior to visiting our Site. For more information about Google Analytics please see: http://www.google.com/intl/en/analytics/privacyoverview.html

Duration - How long a Google Analytics cookie remains on your computer or device depends on what it is and what it is used for. Some Google Analytics cookies expire at the end of your browser session, whilst others can remain for up to two years. You can delete Google Analytics cookies and other cookies at any time by clearing your cache.

Cookie Type - Google AdWords

Essential? No

Purpose - These cookies allow us to see how many people access the site through a particular Google Advert and allow us to track the users use of our Site after they click the ad.

Duration - The standard cookie duration for AdWords conversion tracking is 30 days. You can delete Google AdWords cookies and other cookies at any time by clearing your cache.

Cookie Type - Google Tag Manager

Essential? No

Purpose - These cookies track specific actions taken by users visiting the Site.

Duration - 90 days.

Cookie Type - Facebook Custom Audiences

Essential? No

Purpose - This is a set of cookies that tracks your interactions with our Site, to provide you with personalised advertising on Facebook where you are a registered user of such service. Your encrypted email address is also shared by us, or our third party service providers, with Facebook for this purpose.

Duration - 180 days.

Cookie Type - Facebook Pixel

Essential? No

Purpose - This cookie is used to used for tracking the level of conversion from Facebook ads and to target users with Facebook ads based on the actions they take on our Site. This pixel records information about a user's browser session, which it sends to Facebook, along with an anonymised version of the Facebook ID and the URL viewed. This allows us to target our Facebook ads to audiences of people who have visited the Site.

Duration - This cookies tracks conversions that happen within 1 day, 7 days, and 28 days after a person clicks an ad, and 1 day, 7 days, and 28 days after an ad is viewed. You can delete the Facebook Pixel cookies and other cookies at any time by clearing your cache.